are your products 100% vegan?
Yes! We previously used beeswax as an emollient in our lip glosses and mascara but are no longer using this.
is your brand certified organic?
Our ingredients are certified organic yes. Our brand as a whole is not. We do not feel that a brand certification is commercially necessary for our brand.
are your products Australian made?
Yes! We are happy to say that our products are 100% Australian made.
are your products 100% natural?
As natural as we can make them without reducing efficacy and longevity of the product. We choose natural preservatives whenever possible and none of our ingredients are harmful chemicals.
are your products 100% cruelty free?
Absolutely 100% cruelty free… and always have been since the brand’s inception in 2013. We have not, and will not, ever test on animals.
do you use silicone in your products?
Silicone is used minimally (under 3%) in the liquid foundations ‘dream conceal’, ‘vegan skin perfector’, ‘pureskin glow’ and ‘pureskin base’ ONLY.
Silicone is derived from a natural product called silica, also known as basic sand.
Studies show that silicone is 100% safe for use on the skin.
A small % of silicone allows for a professional grade product without compromising our ethics.
do you use preservatives in your products?
Yes, we use natural preservatives in the products wherever possible such as rosemary oil, vitamin e and grapefruit seed extract.
In some cases, we do use an antibacterial preservative ‘methylchloroisothiazolinone’ also referred to as MCI which is a preservative that guards against the growth of many dangerous forms of bacteria and other microorganisms that grow in unpreserved cosmetic products. MCI allows for a professional grade product without compromising our ethics.
‘The international agency for research on cancer (IARC), does not currently list MCI as a known probable, or possible human carcinogen, nor have in vivo tests found evidence of carcinogenic activity.’ Wikipedia.
do your products have an expiry?
Due to the fact that we use a best practice mixture of natural and synthetic preservatives, our products do not have a short shelf life. Our priority is to safely preserve our products and effectively guard against nasties such as bacteria and fungal infection. We recommend that liquid products be used within 2 years and powder products within 3 years.